Men and women approach the subject of weight loss differently. For men, the subject is often less emotional or consuming. Instead, men generally figure there is a simple solution to their weight problem, and they often embark on their weight loss efforts without much prior planning or preparation.

 

Men fail, as do women. And men fail in particular because they don’t evaluate the method they will pursue for weight loss. They tend to assume it will just happen.

 

The Ideal Chocolate Milk Diet (“ICMD”) is perfect for men: ICMD is a proven method of weight loss that is easy to stick with, and requires much less prior preparation or financial investment than any other diet on the market. By providing 28 grams per serving of highest quality protein, ICMD helps men to sustain their energy levels and bridge the hunger divide between meals, or from overeating at meals.

 

 

Chase was a 38-year old, formerly in the military. When he left, Chase didn’t think about the need to sustain his activity level. Instead, he enjoyed dinners at home with his family, weekend cookouts with friends, and socializing at happy hour. During a visit to the doctor, he got a stern warning. Chase still recalls when the doctor declared three words that defined Chase’s new reality: "You are overweight."

 

 

Chase was ecstatic at the results, particularly because he hadn’t felt deprived or hungry at any point throughout the month. He also felt in control. He knew he had a plan that was working.

 

Chase even encouraged his wife to try ICMD, and as a family they shifted their eating preferences to leaner, smaller meals without feeling deprived. Chase reported that his wife also lost 5 pounds within the first 3 weeks of starting ICMD!