THE SCIENCE
How many diets have you tried that are effective until you resume your normal lifestyle and eating habits? We’re guessing you’ve had at least some short term success dieting, only to regain the weight once you stop buying the meal plan, or attending meetings, or restricting certain food groups. The difference with ICMD is that this diet is sustainable and will continue to work for you in the long term.
Why does ICMD work in the long term, when other diets have failed you? Because ICMD:
Why does ICMD work in the long term, when other diets have failed you? Because ICMD:
- Gives you control
- Is simple to incorporate into your life
- Satisfies your hunger
- Is more affordable than other diets
- Tastes delicious.
1 Note, that we recommend against going higher than 35% of your calories from protein, consistent with recommendations of the Institute of Medicine of the National Academies of Science. Used as directed, ICMD will not get your protein calories above 35% of the total calories.
