First, ICMD is not simply Chocolate Milk. You will note that we say “Chocolate Milk Reinvented – with 28 grams of protein”. Look at the difference between ordinary chocolate milk, and The Ideal Chocolate Milk™ (“ICMD”):





As you can see, ICMD has almost 4 times as much protein as chocolate milk, when you compare 8 ounces of each. At the same time, it has 35% less sugars and carbohydrates.